Brand Ed
Designing You: Build a Personal Brand that Travels, Plays, and Creates
Your 6-module course to craft a personal brand that blends viral travel, poker mindset, and design thinking.
Module 1 — Craft Your Brand DNA
Lessons
✅ What is a Personal Brand?
✅ Finding Your Core Themes
✅ Crafting a 1-Line Brand Promise
Checkpoint: Write your brand statement in 140 characters. Take a short quiz: identify strong vs weak brand messages.
Resources: Simon Sinek’s Start With Why (TED Talk), Brand Pyramid Worksheet.
Optional Challenge: Post your statement online and gather feedback.
Module 2 — Design Your Visual Identity
Lessons
✅ Colors, Fonts & Imagery
✅ Designing a Logo or Watermark
✅ Consistency Across Platforms
Checkpoint: Create a mood board and 2 mock social posts in your style.
Resources: Canva, Adobe Express, Coolors.co
Optional Challenge: Redesign your blog header or banners.
Module 3 — Storytelling Across Channels
Lessons
✅ Story Hooks & Attention-Grabbing Intros
✅ Linking Poker Mindset & Travel
✅ Visual + Written Stories
Checkpoint: Write a 200-word story. Identify hook & lesson.
Resources: StoryBrand PDF, Hemingway App
Optional Challenge: Record a 60-sec Reel telling your story.
Module 4 — Build & Engage Your Audience
Lessons
✅ Finding Your Tribe
✅ Content Posting Plan
✅ Engagement Tips
Checkpoint: Draft a week’s posts & set one follower goal.
Resources: Buffer, Later, Google Trends
Optional Challenge: Host a 10-min live Q&A.
Module 5 — Monetize Your Personal Brand
Lessons
✅ Affiliate Links & Sponsorships
✅ Selling Digital Products
✅ Pitching Collaborations
Checkpoint: Draft a simple monetization plan.
Resources: Gumroad, Ko-fi, Example Pitch Email.
Optional Challenge: Launch a “Buy Me A Coffee” page.
Module 6 — Sustain & Evolve
Lessons
✅ Tracking What Works
✅ Experimenting with New Formats
✅ Staying Authentic & Trendy
Checkpoint: Reflect & set 30-day and 90-day goals.
Resources: Google Analytics, Notion, Trello.
Optional Challenge: Write a “Year in Review” blog post.
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